Dokan – How to turn your WordPress site into a multivendor marketplace

Dokan Multivendor Marketplace Plugin

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Dokan Multivendor Marketplace Plugin

You may think building an online marketplace with WordPress is difficult, requires a whole team of developers and marketers and endless maintenance. Well now anyone can set up a fully scaleable marketplace just like Amazon with the Dokan plugin. It takes care of everything including commissions on sales, accounts for sellers and buyers as well as the entire checkout process. This guide will explain how you can turn your existing WordPress site into a money making marketplace. 

How do I make money with Dokan?

The primary revenue stream from a marketplace is the commission that you charge on each successful sale. You can set a default percentage across all all products meaning every time one of your vendors makes money so do you. A word of advice however you will want to make sure that you are competitive in how much commission you charge to get vendors to sign up in the early days.
 

Vendor Features 

Dokan is unparalleled in the the front end dashboards it delivers for vendors. Each vendor on your website will have their own storefront where are all the products they list can viewed/ purchased by buyers. All products also feed in to the sites main catalog of products which is sortable by category, price, brand and more. Vendors can quickly and easily add and edit their products and as admin you have the ability to approve and decline products as they are added.

There’s no limit to the amount of vendors that can be added and therefore no limit to the commissions you could earn. Dokan also has add-ons which would allow you to extend your site to offer auctions.

As with any online marketplace reviews are the lifeblood of trust. Every time a user by the product they automatically receive an email asking them to review it. Vendors can add products which have multiple product attributes like colour and size setting different prices. Vendors also have their own dashboard where they can see chats of their earnings, make withdrawal requests and manage orders. As the admin you can also set withdrawal thresholds mean the vendor has to make x amount before or they can make a withdrawal request.

Dokan has clearly put in a lot of effort to make sure the system is easy to manage and requires absolutely no technical knowledge whatsoever. It supports all the major payment gateways including Stripe PayPal and Square payments. You can also generate detailed earning statements and reports in seconds.

Dokan Pro Features 

The pro version of Dokan comes with some very impressive features. The live chat function allows vendors to talk to customers directly through their store meaning when a customer has an question they can chat immediately to the vendor, naturally this gives sales and conversion rates a boost.

Another great feature is the subscriptions addon which allows you to charge a monthly subscription for vendors. If you want to offer your marketplace in multiple languages there’s also show an extension for that which automatically translates the text into 15 different languages automatically. 

How much does Dokan cost?

Dokan has a broad range of annual packages starting out at FREE for basic functionality going up to the $499 mark for the complete business version. From experience the free version is quite limited but it will help you get a feel for the platform. The professional package offers the best value with all the main features included, if you do want to add quite a few of the premium features you may opt for the business package. 

Dokan WordPress Plugin Pricing

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